This campaign was created to promote Ty Mattson and his upcoming CAVAD talk. The artwork itself was created to reflect Ty’s unique and recognizable style to raise awareness about the talk, however new key art and layout was made. In addition to the poster, I created an entire social media campaign and an interactive element that used snapchat filters, pins, and augmented reality to create a heightened experience. The talk itself was a huge success, selling out the space and making way for more talks in the future.
This animation is showing the augmented reality feature of this project. When students passed by the poster on campus they could open this app and face the camera toward the poster and this animation would show up replacing the poster.